Whether to inform, promote, engage or inspire – through social media, press on and offline, Arc creates strategic campaign communications. We believe strong ideas will get the best results.

Toxic Threads - Toxic Free.

Toxic_threads_main_2_project Spreads_2 Spreads_2 Spreads_2 Spreads_2 Spreads_2 Spreads_2 Toxic_threads_1 Toxic_threads_2_project Toxic_threads_3_project

Client Greenpeace International

The Brief

Major fashion brands Victoria’s Secret, Zara, Benetton, Armani, Levi’s and Diesel have been using manufacturing processes and suppliers that have been polluting our water cycle with dangerous toxic chemicals. Greenpeace International asked Arc to come up with ideas for the collateral for the communications campaign. We helped with the concepts for the fashion shoots and produced the 3 reports and various info graphics.

The Results

Our work travelled far and wide and achieved unprecedented results. So far Zara, Levi’s, Benetton, Uniqlo, Victoria’s Secret, Mango, Esprit, Marks & Spencer, H&M, Li Ning, C&A, Puma, Adidas and Nike have all committed to detoxing their manufacturing processes. This is a huge victory for Greenpeace. Our work was featured worldwide in the New York Times, Time Magazine and major advertising blogs such as Creative Review, The Inspiration Room and many more. The main report received over 58,000 hits on issuu.com.