Toxic Threads - Toxic Free.
Client Greenpeace InternationalThe Brief
Major fashion brands Victoria’s Secret, Zara, Benetton, Armani, Levi’s and Diesel have been using manufacturing processes and suppliers that have been polluting our water cycle with dangerous toxic chemicals. Greenpeace International asked Arc to come up with ideas for the collateral for the communications campaign. We helped with the concepts for the fashion shoots and produced the 3 reports and various info graphics.The Results
Our work travelled far and wide and achieved unprecedented results. So far Zara, Levi’s, Benetton, Uniqlo, Victoria’s Secret, Mango, Esprit, Marks & Spencer, H&M, Li Ning, C&A, Puma, Adidas and Nike have all committed to detoxing their manufacturing processes. This is a huge victory for Greenpeace. Our work was featured worldwide in the New York Times, Time Magazine and major advertising blogs such as Creative Review, The Inspiration Room and many more. The main report received over 58,000 hits on issuu.com.