Whether to inform, promote, engage or inspire – through social media, press on and offline, Arc creates strategic campaign communications. We believe strong ideas will get the best results.

Recipe for 1 million signatures

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Client Greenpeace International

The Brief

José Manuel Barroso and John Dalli of the European Commission brought out a cookbook – ‘Good Food Gone Bad’ – but somehow the ingredients aren’t quite right. Another campaign concept and delivery from Arc Communications to highlight how GE food is being forced down the throats of EU citizens.

We came up with this cookbook concept as part of a campaign for a moratorium on genetically modified crops.

The Results

In association with Avaaz, the campaign aimed to get 1 Million signatures from European citizens to send to the European Commissioners Barroso and Dalli. Shortly after the cookbook was launched, the goal of 1 Million signatures was reached.