Whether to inform, promote, engage or inspire – through social media, press on and offline, Arc creates strategic campaign communications. We believe strong ideas will get the best results.

Oceans Rescue Plan

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Client Greenpeace International

The Brief

Arc was asked to design a report and an online ‘infomap’. The report outlines a plan for saving our oceans and eco systems by implementing a series of marine reserves. This is an ongoing campaign by Greenpeace and other environmental organisations.

While the report was mainly aimed at key policy makers, the online component was for a general audience. This ‘infomap’ distilled the complex information to more accessible content, bringing together campaign stories, photos and video to view in one easy format.

The Results

This project is a great example of how we can bring a report to life online, by extracting the most interesting and relevant parts to carry the message further.