And for those of you that don’t want to see the results, look away now.

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Apology from the future

The campaign was an extraordinary success, garnering enormous media response. It was considered the most effective public-facing action at Cop15 in 2009 meeting. As well as making front pages major broadsheets in Spain, Netherlands, Mexico and had TV, it reached 160 million people in Brazil alone in one day. All the main English speaking advertising blogs have featured the campaign. On the second day after launch, Greenpeace International realised that they had to book a TV crew to cover the ads to support all the requests for footage they were getting.

Arc was shortlisted for the Green Awards 2010 for this campaign.

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The Smart Dummy

Concept, Creative Direction and Production – Arc. Brought to life with Illustration and Animation from Jamie Sneddon/Steve Jordan.

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