Chuffed. Featured in The Inspiration Room again for new creative concept, design and production for Greenpeace International.
Freebie for Environment Victoria :)
WWF asked us if they could borrow the old agings leaders artwork for a project they are doing. Whilst rifling through the archives we found this fella hanging around on the server.
The European Youth Forum wanted a concept to deliver some unsettling information about EU’s 5.5 million under 25s. We came up with this concept and copywriting for this A2 poster and a series of social media tools to come.
So here’s the idea: you run a competition to send two people to the Great Barrier Reef to see it before they start sending the coal ships through. Everyone wants a free holiday to the Reef, so you can reach lots of people who wouldn’t normally engage with green messaging, with the story about our greatest natural asset being under threat to service the interests of a few.
You’d advertise it alongside ‘legit’ holiday ads, and draw people into learning about the problem through the entry form quiz.
We’d love to see this go live and think it wouldn’t take much to get some sponsorship to get this going from companies who make a living from the Great Barrier Reef tourism trade. Considering their livelihoods are under threat from coal mega-mining.
See a large version
We heard that Coal replied:
I thought I was the slag.
Can we put the hundreds of millions that were put aside for investment, into CCS into renewables now?
We’re in a book. We are really chuffed about this.
When we opened it, Toby got all teary because we’re alongside all his heroes.
Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior. Steven Heller (Author), Mirko Ilic (Author)
See more here at Mirko’s blog. It looks wellsy smart.