Recent Work

Apology From the Future

Tck Tck Tck is a coalition of prominent organisations working on climate change, including Greenpeace. The Copenhagen climate talks in December 2009 were going to be a pivotal opportunity to take action to prevent climate change. Some of the most powerful world leaders had not committed to attending, and TckTckTck embarked on a campaign to get them there. TckTckTck booked prime advertising space in Copenhagen airport, but had no idea what to do with it.

Enter Arc, who devised the Apology From the Future campaign. It's a series of advertisements depicting the leaders in the future, looking back and regretting their inaction on climate change when they had the chance to stop it. Arc executed the entire project from concept development to production.

The campaign was an extraordinary success, garnering enormous media response. It was considered the most effective public-facing action at Cop15 in 2009 meeting. As well as making front pages major broadsheets in Spain, Netherlands, Mexico and had TV, it reached 160 million people in Brazil alone in one day. For two weeks it went viral with over 5000 comments on Twitter and the Greenpeace web page featuring pictures of the ads had 200,000 unique visitors. All the main English speaking advertising blogs have featured the campaign. On the second day after launch, Greenpeace International realised that they had to book a TV crew to cover the ads to support all the requests for footage they were getting.

Arc was shortlisted for the Green Awards 2010 for this campaign.

Crash Test Eddy

Toby, Creative Director of Arc, created the 10 Easy Steps to Cut Car Emissions campaign for Greenpeace International, included the Climate Control Manual, the Crash Test Eddy character and video featuring. It was developed in response to attempts by European car manufacturers to delay legislation on carbon emissions targets until 2015. The campaign demonstrated that manufacturers could meet the original targets.

Crash Test Eddy appeared in campaign materials including the manual, 10 Easy Steps to Cut Car Emissions, and a video hosted by Eddy about the campaign. The campaign was extremely successful. MEPs loved the manual, which outlined how to vote to cut car emissions. It became the must-have item in Brussels, where Greenpeace was handing them out. MEPs subsequently voted to reject the car manufacturers demands.

Toby at Arc conceived Crash Test Eddie and the Climate control Concept and did the Creative Direction and produced it. Brought to life with Illustration and Animation - Jamie Sneddon/Steve Jordan.

Click play on the video. Eddy would love to tell you more.

The Wrong Ingredients

José Manuel Barroso and John Dalli of the European Commission brought out a cookbook - 'Good Food Gone Bad' - but somehow the ingredients aren't quite right. Another campaign concept and delivery from Arc Communications to highlight how GE food is being forced down the throats of EU citizens.

Arc developed this cookbook concept as part of a campaign for a moratorium on genetically modified crops. In association with Avaaz, the campaign aimed to get 1 Million signatures from European citizens to send to the European Commissioners Barroso and Dalli. Shortly after the cookbook was launched, the goal of 1 Million signatures was reached.

Grow Campaign

Arc worked on part of the launch for Grow, Oxfam International's new campaign working towards systemic change to fight hunger.

We produced a handout for MEPs in Europe, containing information to help persuade them to make responsible decisions on food policy.

We're proud to be involved in such a well thought out and effective campaign.

Oceans Rescue Plan

Arc was asked to design a report and an online 'infomap'. The report outlines a plan for saving our oceans and eco systems by implementing a series of marine reserves. This is an ongoing campaign by Greenpeace and other environmental organisations.

While the report was mainly aimed at key policy makers, the online component was for a general audience. This 'infomap' distilled the complex information to more accessible content, bringing together campaign stories, photos and video to view in one easy format.

This project is a great example of how we can bring a report to life online, by extracting the most interesting and relevant parts to carry the message further.

http://www.greenpeace.org/international/en/campaigns/oceans/marine-reserves/roadmap-to-recovery/

Aidwatch

AidWatch are a group of European aid experts, representing over 1,600 European NGOs. They hold the European Union to account on its aid commitments. AidWatch released a report detailing aid given by European countries.

Arc produced an online version of the AidWatch report, which would enable journalists to easily extract the information. It gives the user the ability to compare facts and figures from the report and very quickly get a picture of who's on target with Aid Development, and how countries compare to each other, all in an attractive and highly accessible format.

AidWatch wanted a site that was easy to update and maintain as information changed. We provided them with a CMS and some tasty Java Scripting. Have a play here:

EEB branding

The European Environmental Bureau (EEB), an umbrella organization for 144 environmental groups, wanted to refresh their branding and create a modern image.

They approached Arc to develop branding guidelines to cover all communication output for the organisation. Arc developed a toolkit to support concise, consistent and consistent communications. The toolkit included a solution that clarified the campaign areas across all communication media - from publications to web.

The brand guidelines and templates stop the EEB from having to reinvent the wheel every project, saving them thousands of Euros.

Toby, the creative director at Arc, has headed up several branding projects. Most recently he was on the team that managed the development process and rollout for Greenpeace International's new branding.

Greenpeace International Annual Report

Arc has been awarded the Greenpeace International Annual Report for the third year running. This year we're working on an online and iPad component, which will make the report more accessible to a wider audience and keep up with current technology, without breaking the budget.

We've seen organisations struggle with how to bring their print reports online in a way that is readable for the users and doesn't lose the look and feel of the printed version. Often organisations end up dumping PDFs into a magazine format, forcing users to mess around with zooming in and out in order to read them.

We have thought carefully about this and come up with a solution that blends publications together with online formats, to produce something more harmonious with the booming touchscreen technologies. It presents reports in an inspiring, attractive way and enables the user to read text they way they naturally would on the iPad (or computer).