Major fashion brands Victoria’s Secret, Zara, Benetton, Armani, Levi’s and Diesel have been using manufacturing processes and suppliers that have been polluting our water cycle with dangerous toxic chemicals. Greenpeace International asked Arc to come up with ideas for the collateral for the communications campaign. We helped with the concepts for the fashion shoots and produced the 3 reports and various info graphics.The Results
Our work travelled far and wide and achieved unprecedented results. So far Zara, Levi’s, Benetton, Uniqlo, Victoria’s Secret, Mango, Esprit, Marks & Spencer, H&M, Li Ning, C&A, Puma, Adidas and Nike have all committed to detoxing their manufacturing processes. This is a huge victory for Greenpeace. Our work was featured worldwide in the New York Times, Time Magazine and major advertising blogs such as Creative Review, The Inspiration Room and many more. The main report received over 58,000 hits on issuu.com.
We were asked to rebrand the coalition’s campaign with identity guidelines and a new, updated logo to freshen things up. Our task was to then redesign the website and advise on how to better structure the website to speak to Coolproducts' targets and achieve its aims.The Results
In double quick time we sifted through information on Coolproducts, spoke to the people in the coalition and got a feel for what was wanted. This resulted in a new logo, brand guidelines and a new, fresh website. We’re also in the process of completing an animation: ‘Ecodesign for Dummies’.
The Copenhagen climate talks in December 2009 were going to be a pivotal opportunity to take action to prevent climate change. Some of the most powerful world leaders had not committed to attending, and TckTckTck embarked on a campaign to get them there. Greenpeace and TckTckTck booked prime advertising space in Copenhagen airport, but needed an idea for the space.
We proposed the ‘Apology From the Future’ campaign – ads depicting the leaders in the future, looking back and regretting their inaction. Arc executed the entire project from copywriting, concept development to production.The Results
There was immense global pressure on these leaders. In the end, they all turned up for the negotiations. For two weeks it went viral with over 5000 comments on Twitter and the Greenpeace web page featuring pictures of the ads had 200,000 unique visitors. Read on.Read more
Developed in response to attempts by European car manufacturers to delay legislation on carbon emissions targets until 2015. This campaign demonstrated that manufacturers could meet the original targets.
Arc conceived the ‘10 Easy Steps to Cut Car Emissions’ campaign for Greenpeace International to deliver the information to MEPs. This included the Crash Test Eddy character to help deliver the facts in a ‘Climate Control’ manual and movie.
Click here to play video. Eddy would love to tell you more.The Results
The campaign was extremely successful. MEPs loved the manual, which outlined how to vote to cut car emissions. It became the must-have item in Brussels, where Greenpeace was handing them out. MEPs subsequently voted to reject the car manufacturers demands.Read more
Few organisations have a history quite like Greenpeace’s and we were HONOURED to be asked to design ‘The Greenpeace Chronicles’, a book covering their amazing history: from the early beginnings to the bombing of the Rainbow Warrior, from the Brent Spar campaign to Unilever, this book had to cover it all.The Results
A 200 page publication packed with photos, interviews and information on the goings on at Greenpeace was delivered by Arc and was circulated globally to celebrate Greenpeace’s 40 years of protecting the planet.